Oceanic Impact

SERVICES: Branding, Marketing & Website Design

SOFTWARES: Figma, Adobe Illustrator & Photoshop

TEAM: Thea Duffie, Patricia Krisinta, Giselle Hogg, Karelle Waked, Jessica Messer & Ana Pachon

Oceanic Impact, founded in July 2019 in Mississauga, Ontario, by marine biologist Lisa Chen through the Canadian Conservation Corps, tackles cigarette butt litter with initiatives like cleanups, outreach, litter mapping, and collection cans. Its efforts span Canada, Vietnam, the Philippines, and the U.S.

Following a rebrand, the organization refreshed its stationery, developed a new website, and introduced custom iconography. As part of the team, we helped create brand guidelines and designed templates for social media and presentations. My role focused on defining the colour palette, selecting typography, and co-designing the website mockup.

A person using a laptop displaying a website about environmental cleanup on a beach with people cleaning up the shoreline in the background.
Website homepage with sections about environmental impact and community engagement, featuring beach cleanup photos, a profile of a founder, and a group of volunteers.
A website wireframe outline with annotations. It features a header, main content area with sections on environmental impact, founder's picture, and a call to action, and a footer with social icons.
Logo for Oceanic Impact with stylized waves and circle.
Comparison chart of two font styles: Century Gothic Bold and Lato Regular with sample text, alphabet, numbers, and symbols displayed for each.
Design process sketches for circular logo with waves and hills, showing different stages of the design development.
A color palette with five horizontal color swatches labeled from top to bottom: Seafoam (light gray), Warm Rays (orange), Shallow Waters (light blue), Deep Blue (dark blue). Each swatch has its RGB, CMYK, and HEX values displayed.
Business cards and letterhead with a logo of a wave and the text 'OCEANIC IMPACT', a business card for Lisa Chen, CEO & Founder, with contact information.
A smartphone displaying an Instagram post with a blue-themed ocean impact graphic and placeholder text, against a background of layered blue waves.